Vi.interiors / architecture & interiors buro

The development of a corporate identity has been driven by the evolution of the company. The team has experienced growth both in terms of professionalism and in numbers, paving the way for a brand transformation. The team has evolved from an individual entrepreneur into a reputable company. This evolution has been fueled by a passion for creating exceptional interior designs, architecture, and spaces.
The main goals of this creation are:
1 - Precise audience segmentation - the company designs unique creations that cater to the tastes of the most discerning clients in the premium and business class.
2 - Establishing a trustworthy image - emphasizing an individualized approach and a commitment to long-term client relationships.
3 - Focusing on the dreams and desires of the clients, which take shape, and spaces are filled with elegance and sophistication.





Architectural drawings and grids are the primary reflection of the process of presenting ideas and concepts. They serve as the fundamental elements of identity, showcasing the key principles of architects: precision, clarity, and meticulousness. The entire style is built upon purity, geometry, and minimalism.
Numerous architectural drawings and works by architects have been reviewed, and as a result, we have selected the simplest and cleanest forms - the circle, the line, and the square. These forms permeate the entire corporate identity and have numerous variations, constructions, and compositions.




The metaphor of our logo consists of two main parts - a person and architecture. We believe that an architectural firm should create spaces that interact with people, rather than merely existing in a vacuum. Our philosophy is to help people engage with architecture and the surrounding environment so that they feel comfortable in their surroundings.




For each project, an individual album is created, containing detailed information about the corresponding property, starting from construction plans and ending with 3D visualizations.
The album is designed in a minimalist style, with neat and clear information distribution, ensuring convenience and ease of perception. It serves as a template for filling in with textual and visual content (plans, visualizations, descriptions), provided to the client in both digital and print formats.
The album includes:
- Detailed construction plans and technical drawings.
- Analytical reports and cost estimates to understand the project's economic aspects and well-  founded decisions.
- Engineering and technical details, such as heating, ventilation, electricity systems, and other infrastructure components for proper implementation and maintenance of the property.
- 3D visualization of the project to present the final appearance and assess visual aspects with a high level of realism.
Such an album for each project guarantees the presence of all the necessary information presented in an organized, structured, and professional manner.


We have developed a unique merchandise as a gift for each client to celebrate the successful completion of their project.
This merchandise is crafted with attention to detail, aiming to convey our gratitude for the trust placed in our company. The merchandise is not just a kind gesture but also a way to foster closer and more trusting relationships with our clients.
Each item in the merchandise has been carefully chosen and holds its own special symbolism, reflecting the values and culture of our company.




The website design is minimalist and bright. We adhere to the principle of user-friendliness, providing simplicity and clarity in all aspects of interaction with the site. The absence of information overload ensures maximum clarity and focus on key data. A clear structure and organization of information ensure ease of navigation throughout the website.
The use of grid elements adds even more harmony and order to the website. The visual composition of elements is based on rational placement, promoting ease of content perception. It also effectively highlights key pieces of information, distinguishing them from the overall context.




Credits:


Art-direction: Paul Gorbatov
Graphic design: Asya Zhuravleva, Ksenia Shirshova, Paul Gorbatov
Web-design: Paul Gorbatov, Ksenia Shirshova
Motion design: Asya Zhuravleva, Ksenia Shirshova

2023


Vi.interiors / architecture & interiors buro
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